How to build a Facebook business page
If you have a small business, your Facebook business page helps you to reach individuals among the millions of audience or users worldwide who are most likely to be interested in your company. Facebook studies shows that users interact with their favorite brands on Facebook more than on any other social media platform
For signup purpose you need to login to your personal Facebook account. But don’t worry—the information from your personal account will not be publicly displayed on your business page.
#1 Sign up
So, if you’re not already logged into your personal account, log in now
Go to facebook.com/pages/create.
Select the type of page you want to create: business/brand or community/public figure. You’ll see a number of fields to fill out, such as your business category, name, and address. Next, click the Get Started button, and Facebook will guide you through the rest of the setup process, step by step.
#2 Fill out your Page information completely
When Facebook walks you through the initial steps, it will request information about your business—a logo for the page avatar, details for the About section, contact information and hours, and the URL of your website.
Here are the things to fill out:
- Description – Let people know what your Page is about in 155 characters.
- Categories – Categories can help people find your Page. Choose up to three categories.
- Contact information – If you have a business phone number, website, and email address, add them here.
- Location – If you have a physical store, share your address here.
- Hours – If you are only open on selected hours, state them here.
- More – You can even state a price range (if you want).
#3 Create a username
Your username, also called your vanity URL, is how you tell people where to find you on Facebook.
Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.
Click Create Page @Username in the left menu to set up your vanity URL.
#4 Adjust Important Privacy and Security Settings
Here are some helpful settings from this section:
Want to save a few steps to navigate to your page? Enable Shortcuts to pin your Facebook page to the shortcuts section of your profile for quick and easy access your page.
Open Visitor Posts and choose to allow people to publish posts, photos, and videos to your page. If you’re worried about inappropriate content, you can check the Review Posts by Other People box to let you approve or reject each post before it’s published.
Giving people the ability to ask questions through Messenger encourages communication, so it’s important to tick the Messages box that shows the Message button on your page.
Allowing people and other businesses to tag your page and share it with others is a great way to expand your reach to other audiences. To take advantage of this, tick the Others Tagging this Page box.
Want to show up when someone is searching for a certain topic or page on Facebook? Tick the Similar Page Suggestions box to allow Facebook to suggest your page as a result in relevant searches.
What do you do once you’ve created a Page?
1. Publish new content.
Your Page should be active and informative before you start promoting it, so start posting updates as soon as it’s live. New photos and updates help to keep your Page fresh for visitors. You can extend the reach of your posts beyond your Page followers by boosting your posts and selecting the people you want to connect with.
2. Promote your Page.
Once your Page has been set up, invite your customers and contacts to connect with you there to get in touch and keep up to date with what’s going on. You can also run ads to find brand-new followers.
3. Start messaging.
Let people send your business private messages to ask questions, get in touch or make suggestions. Facebook Messenger is integrated with your Page, so you can connect with customers one to one.
4. Add special features.
To make your Page more useful for people, you can also add special content to your Facebook Page, such as displaying your menu, listing your services or showcasing your products with a shop section.
5. Learn from Page Insights
The more information you have about your audience, the more content you can create to satisfy their needs.
Facebook Page Insights makes it easy to gather data about how your fans are interacting with your page and the content you share. To access Page Insights, click Insights in the top menu of your Facebook business page.
Insights gives you information about your page’s overall performance, including some data on audience demographics and engagement. You can see metrics on your posts so you can understand how many people you’re reaching. You’ll also see how many comments and reactions are gained from specific posts—data that helps you plan future content.